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Study: The Top "Prepper" States Ranked from #1 - 50 According to Google Data

Study: The Top "Prepper" States Ranked from #1 - 50 According to Google Data

Ever wondered which states in the US have the highest percentage of survivalists and preppers, or who is best prepared for the next major emergency?

We did some research pulling and analyzing Google trends and search data from across the web to rank every US state in order of most to least prepared.

Like it or not, Google tracks and stores more data than any other company in the world - but they do make a lot of it available for free, if you know where to look.

So we thought we'd take advantage of this and comb through Google's Search and Trends data they spend billions collecting, to determine which states they think have the strongest prepper communities.

You'll find the results in the table below.

If you'd like to see the methodology we used to build these rankings, along with explanations of what each of the columns and data points mean, simply scroll to the bottom of this article.

Top US States for Emergency Preparedness Ranked, According to Google Data

Here are the rankings in order...

Rank State Population Total Search Activity Score Population to Search Score Ratio
1 Idaho 1,896,652 17,880.00 106
2 Wyoming 582,233 5,280.00 110
3 Utah 3,363,182 30,360.00 111
4 Montana 1,093,117 8,760.00 125
5 New Hampshire 1,378,449 10,800.00 128
6 Oregon 4,325,290 33,720.00 128
7 Colorado 5,961,083 44,040.00 135
8 Washington 7,887,965 55,920.00 141
9 Maine 1,359,677 9,600.00 142
10 Alaska 720,763 4,680.00 154
11 Arizona 7,640,796 49,440.00 155
12 Arkansas 3,042,017 19,680.00 155
13 Tennessee 7,001,803 44,160.00 159
14 Missouri 6,184,843 38,760.00 160
15 Nevada 3,238,601 20,160.00 161
16 West Virginia 1,755,715 10,920.00 161
17 New Mexico 2,109,093 12,720.00 166
18 North Carolina 10,807,491 63,840.00 169
19 Virginia 8,638,218 50,280.00 172
20 Georgia 10,936,299 63,360.00 173
21 Kentucky 4,487,233 25,800.00 174
22 Oklahoma 4,007,179 22,800.00 176
23 Michigan 9,995,212 56,640.00 176
24 Ohio 11,727,377 66,120.00 177
25 Indiana 6,842,385 38,280.00 179
26 South Dakota 902,542 5,040.00 179
27 Texas 30,097,526 164,400.00 183
28 Nebraska 1,960,790 10,680.00 184
29 Kansas 2,919,179 15,720.00 186
30 Iowa 3,174,426 17,040.00 186
31 Pennsylvania 12,805,190 67,920.00 189
32 Florida 22,177,997 116,400.00 191
33 Vermont 622,882 3,240.00 192
34 South Carolina 5,342,388 27,480.00 194
35 North Dakota 774,008 3,960.00 195
36 Wisconsin 5,867,518 29,760.00 197
37 Delaware 998,619 5,040.00 198
38 Massachusetts 6,922,107 34,680.00 200
39 Illinois 12,518,071 62,040.00 202
40 Mississippi 2,961,536 14,280.00 207
41 Connecticut 3,546,588 17,040.00 208
42 Alabama 4,934,193 23,640.00 209
43 Rhode Island 1,062,583 5,040.00 211
44 Maryland 6,075,314 28,800.00 211
45 Louisiana 4,616,106 21,600.00 214
46 New Jersey 8,870,685 38,760.00 229
47 New York 19,223,191 81,720.00 235
48 California 39,664,128 162,000.00 245
49 Minnesota 5,739,781 21,840.00 263
50 Hawaii 1,401,709 5,280.00 265

 

Rankings Explained - How We Calculated The Results

We used google Search and Trends data to score each state and estimate which locations had the most interest in emergency preparedness and survival, in relation to each state's population.

We wanted to ensure the final rankings were fair and took into consideration the fact some states have a much higher population than others. So we used ratios of Google search interest and total population numbers on a State level.

Here is how we compiled the data:

Firstly, we collected the Google search queries with the highest volume in the United States related to the most popular products survivalists and preppers like to buy.

We determined the most popular products using Google Trends, and bestseller lists on the leading emergency preparedness websites such as MyPatriotSupply.com

Examples of the kinds of search terms we analyzed include:

  • Emergency food supply
  • Survival kits
  • Freeze dried food

And a handful of other similar terms.

Secondly, we used the premium version of a search analysis tool called Mangools which provides unique insights into Google search activity not available elsewhere.

Via the Google search API this tool allowed us to see how often people in each state were searching for each of our survival-related search terms referenced above.

We ran every search query through the tool for all 50 states, then added the results to together. This number appears as "Total Search Activity Score" in column 4 of our ranking table.

Thirdly, we pulled the latest confirmed population data for each state in 2022. We then compared the total search volume numbers on a state level to the number of people living in each state. This gave us the "Population to Search Score Ratio" numbers which you'll see in column 5 of the rankings table.

We sorted the results by "People Per Search" from lowest to highest. This gave us the final rankings, and a strong indication of which states are most actively interested in and searching for the top selling survival products online, while allowing for large differences in population sizes between states.

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